Masterclass
. Coming soon .
MASTERING RETAIL DESIGN
In this online course, I will teach architects, designers, marketing professionals, and any other curious individual the 5 pillars of retail desing and how to create concepts for retail spaces that are attractive,
have a strong brand identity and convert traffic in sales.
Click the link below to know more, reserve your sport and discover the exciting world of retail design.
. The first course will start in March . Limited spots .
The course be held online at 18.00 CET and will last a total of 8 weeks.
INDEX
WEEK 1
01. Meet your instructor.
02. RD attention and sales.
03. Design mindset.
WEEK 2
04. The 5 pillars of RD. INTRO
Objectives.
Retail and design principles.
10.3.1.
Flexibility and agility.
Strategy, operations and business.
WEEK 3
05. Architecture.
Zoning and customer experience.
Layout.
Facades.
Ceiling.
Furniture.
MEP + construction.
WEEK 4
06. Narrative. Brand DNA
Materialization.
VM & POSM.
Animation spaces, screens, visuals, communication.
Navigation.
WEEK 5
07. Visibility
Focal points.
Novelties & exclusivities.
Glorification. Highlight.
White space.
Balance.
08. Omni Approach
Micro moments.
Digital tools.
Endless isle..
WEEK 6
09. Sustainability.
Sustainability actions.
10. Measuring success.
KPIS.
Conversion, VPT, YTD, payoff, profitability.