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ABOUT US

THE TEAM

Founded in 2023 by Spanish architect and retail design expert Sara Bermudez, Beyond is a Dubai based desing and delivery project consultancy focused on retail desing and project delivery.

 

Beyond strenght is its core teams of expert professionals with experience in concept desing, detail desing, and project management for leading global retail brands. As well as their expert network withint the region RDD teams and GC and suppliers.

​​We specialize in retail desing and visual merchandising, creating, developing and implementing concepts for brands, and transforming spaces to express brand identity, drive conversion and foster loyalty (retention)

We combine strategic thinking, design expertise and project leadership to create environments that inspire, engage and perform.

We create, develop and implement concepts for brands transforming spaces to express brand identity, drive conversions and foster loyalty. Our scope of expertise and services cover.

Sara Bermudez is an architect and retail design specialist with over a decade of international experience across Europe and the Middle East. Having held roles at P&G, Puig, H&M and Chalhoub Group, she has developed creative store concept and over 100 projects for brands including H&M, Lacoste, Carolina Herrera and FACES.

Beyond brings together a group of carefully selected talent with expertise across concept design and project delivery, combining international and local expertise to deliver thoughtfully designed and expertly executed projects.

SARA BERMUDEZ

BEYOND'S FOUNDER AND MANAGING DIRECTOR

"Without Sara's expertise, our network transformation wouldn’t have been possible. Her understanding of the retail industry, and her creative and commercial mindset was crucial for the business."

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​Joffrey Chartier, Chief Executive Officer. La Bouche Rouge

"Sara is very passionate, solution oriented and knowledgeable. She is ambitious and together with her team always finds ways to improve processes and results. Their experience and can-do attitude added value across all parts of the project."

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​Yemi Abitogun, Chief Experience Officer. Sabon Group Rocher

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