ABOUT US
OUR CONCEPTS ARE DESIGNED TO BE DELIVERED
Beyond is a Dubai-based concept design and project delivery consultancy, founded in 2023.
Combining strategic thinking, design expertise and project leadership, we create, develop and deliver retail concepts for brands.
Our concepts strengthen brand identity, enhance customer experience, drive commercial performance and foster customer loyalty.
Through technical development and end-to-end project delivery, we bring those concepts to life, ensuring every project is executed efficiently, consistently and safeguarding the original design intent.
OUR STRENGTHS
YOUR COMPETITIVE ADVANTAGE
CONCEPT CREATORS
We create concepts with purpose and commercial relevance.
RETAIL SPECIALIST & BRAND GUARDIANS
We safeguard the integrity of every brand, ensuring concepts are translated with consistency.
END TO END DELIVERY
We lead every project from concept to handover providing a single point of accountability..
BUSINESS DRIVEN
We understand the business behind every retail investment and the importance of budget and speed to market.
ROLL OUT EXPERTS
We develop scalable design and frameworks enableing efficient expansion plans.
COMMERCIAL MODEL
Our fixed-fee model is based on project scope, ensuring transparency and certainty for CAPEX planning.
OUR NETWORK
We leverage a network of contractors and landlord relationships to facilitate approvals and unlock opportunities.
MEET THE FOUNDER
Sara Bermudez is an architect and retail design specialist with over a decade of international experience across Europe and the Middle East. Having held roles at P&G, Puig, H&M and Chalhoub Group, she has developed several award winning creative store concepts and delivered over 100 projects for brands including H&M, Lacoste, Carolina Herrera and FACES.
Beyond brings together a group of carefully selected talent with expertise across concept design and project delivery, combining international and local expertise to deliver thoughtfully designed and expertly executed projects.
SARA BERMUDEZ
BEYOND'S FOUNDER AND MANAGING DIRECTOR
AWARDS & RECOGNITIONS
IMAGES retailME Award - STORE DESIGN OF THE YEAR 2024 - SCN BY FACES PODIUM CONCEPT
IMAGES retailME Award - STORE DESIGN OF THE YEAR 2023 - FACES DUBAI HILLS
IMAGES RetailME Magazine - 'BEAUTY, HEALTH AND WELLBEING'
CRYSTAL Magazine - 'FACES OPENS ITS LARGEST FLAGSHIP STORE AT JEDDAH VIBES'
GULF TECH News - 'A NEW ERA OF EXPERIENTIAL BEAUTY RETAIL'
SAUDI ECONOMIC News - 'FACES LARGEST FLAGSHIP STORE AT JEDDAH VIBES'
TRUSTED BY OUR CLIENTS
"Without Sara's expertise, our network transformation wouldn’t have been possible. Her understanding of the retail industry, and her creative and commercial mindset was crucial for the business."
Joffrey Chartier, Chief Executive Officer. La Bouche Rouge
"Beyond's team are passionate, solution oriented and knowledgeable. They are ambitious and always find ways to improve processes and results. Their experience and can-do attitude added value across all parts of the project."
Yemi Abitogun, Chief Experience Officer. Sabon Group Rocher